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What is The Decoy Effect? | Marketing Hack | Pricing Strategy Explained

YouTubeKotak Securities

What is The Decoy Effect? | Marketing Hack | Pricing Strategy Explained

Did you know that businesses employ this psychological marketing trick called the Decoy effect, and manipulate you to maximize their profits! Decoy effect describes how, when faced with a choice between two options, the presence of a third, less desirable option (the decoy) can change our perception of the original two choices. In this video ...

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