Goldin says the Smart Brick and Smart Play are a “platform” that will “evolve,” that the Lego Group “will continue to develop ...
LEGO has released another building set targeting retro gaming enthusiasts, and this one isn't going to break the bank!
LEGO reveals its Smart Play system, which uses a Brick, Tag, and Minifig system to bring greater interactivity to its sets.
Lego is using the galaxy far, far away to launch one of its biggest innovations in years... and it's already raising eyebrows ...
The brand-new, jaw-dropping Lego smart brick tech can recognize other bricks, activate effects and play music. They're ...
The Smart Brick was revealed at CES 2026, and shown to power lights, sounds, and interactive features on an upcoming Star ...
FOX 35 Orlando on MSN
LEGO's Smart Play system brings sound, light, motion to iconic toy: When is it available?
The LEGO Group says it will introduce a new “SMART Play" system in 2026 designed to make brick-built creations respond to how ...
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