Today's insurance marketing solutions require more than just persuading new customers to choose your company for their life, health, auto or home insurance policies. You can no longer set up a new ...

The insurance industry is saturated with national brands making a lot of noise, making it tough for local insurance agencies to be heard by consumers. Smart marketing strategies are necessary so that ...

Insurance marketers are finding that artificial intelligence tools such as ChatGPT are making them more productive in their jobs. A panel of marketing professionals described their experiences using ...

Nimish Agrawal, Director Digital Business Unit & Chief Marketing Officer, writes why 2025 marked a pivotal inflection point ...

A couple of weeks ago, I received a marketing piece from a well-known insurance carrier. The piece went out to the insurance carrier’s agents and announced the updated cap rates and maximum ...

Critical illness insurance used to be a hard sell. It had a poor reputation in the past: costly covers, steep premiums, disputes over payment and overall skepticism around the need to have one. But ...

Federal authorities have stepped up oversight of the health insurance exchange marketplaces since President Joe Biden took office. The Centers for Medicare and Medicaid Services, for example, has ...

A Seattle-based insurance marketing company agreed to pay $100 million to settle charges that it engaged in deceptive tactics to sell health care plans, the Federal Trade Commission said on Thursday.

Since the passage of the One Big Beautiful Bill Act, I’ve been watching how estate planners, tax advisors, investment advisors and life insurance agents are adapting their messaging in response to ...

Considering the massive spend investment in advertising, one can assume insurers, especially legacy insurers, are delivering primal and high-value marketing. Yes, it is with no doubt that their ...