In a recent Wall Street Journal article, Melissa Schilling, a professor at NYU’s Stern School of Business, put it simply: “Google had this seemingly insurmountable position in search, until AI came ...

Since last year’s disastrous rollout of Google’s AI Overviews, the world at large has been aware of how AI-powered search results can differ wildly from the traditional list of links search engines ...

The future of SEO is about mentions, authority, and AI relevance. Here’s how to secure brand visibility in AI-generated search results. In 2025, my LinkedIn feed became flooded with SEO thought ...

Google Search Console is rolling out an experimental AI feature that lets you configure Search results Performance reports using natural language prompts. AI-powered configuration turns natural ...

As you may have heard, the latest AI-powered web browser launched yesterday, the much-anticipated OpenAI ChatGPT web browser. OpenAI named its web browser Atlas. The built-in search features seem to ...

Google enhances search with Gemini 2.0-powered AI Overviews and launches premium "AI Mode" for Google One subscribers. Google upgrades AI Overviews with Gemini 2.0. Google removes sign-in requirements ...

Gartner predicted in February that, by 2026, search engine volume will drop by 25%. The total market share lost by search will be transferred to AI chatbots and other virtual agents: This means SEO is ...

CNET editor Gael Fashingbauer Cooper, a journalist and pop-culture junkie, is co-author of "Whatever Happened to Pudding Pops? The Lost Toys, Tastes and Trends of the '70s and '80s," as well as "The ...