A new paint developed by researchers at Purdue University is the coolest — literally. When Xiulin Ruan, a professor of mechanical engineering at the school, and his graduate students began working on ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through the links below." The world’s whitest paint can reflect close to 98 percent of sunlight, cooling outdoor surfaces to ...

It's the whitest paint you'll ever see in your life and scientists hope it will help in the battle against climate change. It could also make air conditioning obsolete. When Purdue University ...

Last year, engineers at Purdue University used their expertise in materials science to produce the world’s whitest paint, with an ability to reflect around 98% of incoming sunlight and therefore holds ...