Mission and vision statements can be great means to give an organization focus, coherence, and direction. But often they don’t. And if not, the time and money spent on formulating them may become a ...

Dave Foster is CEO of AvreaFoster, a brand and marketing agency that helps B2B companies use the power of their brand to grow business. In the beginning—before your business became a business—it was ...

Crafting clear mission and vision statements is critical to shaping company identity, motivating employees and guiding decision-making. A mission statement defines the current scope and purpose of the ...

Whether they are mom-and-pop shops or giant corporations, many successful businesses have a clearly defined vision and mission statement. These are key to inspiring your team, focusing on achieving a ...

If you're developing a business or organization, determining a direction and establishing goals is critical to your success. Creating a mission or vision statement that's specific to your venture ...

The authors do not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and have disclosed no relevant affiliations beyond their ...

The mission of the Saint Louis University School of Education is to improve our world by inspiring educators as leaders of change, with and for others, through intentional relationships and responsive ...

Support the critical work of our faculty, staff, and trainees so we can continue providing the highest level of care to our patients and make breakthroughs in research and discovery.

UAB enriches society and improves health and well-being through transformational educational experiences, groundbreaking research, innovation and entrepreneurship, community engagement, and ...

Michigan Tech is a globally recognized technological university that educates students, advances knowledge, and innovates to improve the quality of life and to promote mutual respect for all people ...

The Poynter Institute has grown from a storefront in sunny St. Petersburg, Florida, to the world’s most influential school for journalists. Poynter is an instructor, innovator, convener and resource ...