People often associate clever copywriting and persuasion techniques with large corporations that can afford to launch television commercials, put full-page ads in magazines and publish slick websites.

Although many different persuasion and influence techniques can be used to change the behaviors and attitudes of others, each may have a different effect on a person's motivation, emotions, and your ...

People cheat for a variety of reasons, but how do they try to convince their partner to forgive them? Published in Evolutionary Behavioral Sciences, a series of studies by Apostolou and Pediaditakis ...

Most facets of business rely on persuading others. In sales, the goal is to convince the buyer that your product is better than your competitors’. In a job posting, it's to persuade the candidate that ...

In a world of increasing competition, the power of persuasion might be one of the best skills you can develop—a superpower. Whether you are persuading your boss to do things your way, persuading your ...

A new study finds competitive debaters, randomly assigned a position, persuade themselves to the superiority of their side, even if it falls contrary to their own personal beliefs. A new study finds ...

When you’re hunting for a new job, you may not realize that your main objective is persuasion: You need to persuade members of your network to introduce you to people who might connect you with a job.