I have a confession to make. I used to run random A/B tests simply for the sake of running another test. I’d read articles like 50 A/B Split Testing Ideas, jot down my favorite ones, and then come ...

Charlene Rhinehart is a CPA , CFE, chair of an Illinois CPA Society committee, and has a degree in accounting and finance from DePaul University. Vikki Velasquez is a researcher and writer who has ...

In Hypothesis Testing 1, you were introduced to the ideas of hypothesis testing in the context of deciding whether a coin was fair or biased in favor of heads. In this section hypothesis testing ...