This is the first in a miniseries on how businesses can leverage AI writing software in their marketing departments. Does it make sense for your marketing? While artificial intelligence is by no means ...

Second in a miniseries on how businesses can leverage AI writing software in their marketing departments. In this article, we learn about AI's limitations. AI writing software has more capabilities ...

Call routing software has become an indispensable tool for marketing departments looking to optimize their customer engagement strategies. By ensuring that inbound calls are efficiently managed and ...

One of the most critical facets that make a business thrive in a highly competitive market is its marketing campaigns. This is why marketing teams should keep improving content creation strategies to ...

Selecting the best marketing software is more than a checkbox on a to-do list; it’s a strategic decision that can reshape the way your business communicates, engages and ultimately grows. From ...

Marketing calendar software is a must have for most modern marketing departments. People both inside and outside marketing need to know what’s going on when. However, the term “calendar” is misleading ...

Overview:  Fewer tools win. B2B teams perform better when platforms are connected and purposeful, not stacked without a ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. Email marketing is a great way to reach your customers ...

Whether you own a small firm or a large enterprise, data-driven competencies and advanced analytics & reporting capabilities are indispensable for your business to stay ahead of the competition.

• Product Summary: At its annual user group conference last week in Montreal, SAS announced an upgrade of its software for automating the development of marketing campaigns. Marketing Automation 4 ...