Adobe's creative AI studio Firefly uses some of the industry’s best AI models and tools for video, audio, imagery and design for creating AI video footage.

Adobe is rolling out major Firefly video upgrades, including prompt-based editing, camera motion controls and a new browser video editor. Here’s what they do — and who they’re for.

Adobe is positioned to benefit from AI, leveraging Firefly and seamless integration to strengthen its creative software moat. Adobe’s AI strategy enhances productivity, ensures commercially safe ...

At NAB 2025, Adobe also announces an AI clip search tool and caption translation, as well as new color management. After Effects and frame.io also benefit from upgrades. I've been testing PC and ...

Adobe typically offers desktop software, which is available across Windows and Mac systems. In recent years, there’s been a boost of Adobe mobile apps for Androidand iPhone. However, the iPhone ...

Adobe continued to expand its FIrefly AI tool as a Swiss Army knife of video and images, with exclusive access to Runway's ...

Adobe is now adding its AI-based video generator, Firefly, to its video editing software Premiere Pro. The Firefly model can be used to extend a video clip or generate video from still images or text ...

Adobe continues to inextricably tie the future of its products to AI. On Wednesday, the company shared its vision for bringing agentic AI to all of its software, including Photoshop, Premiere Pro, and ...

While photographers were lured by AI features, Adobe quietly repositioned them as suppliers in a broader content economy ...

Currently, third-party AI models are only available in Generative Fill inside Photoshop. Third-party models are available by ...

Adobe faces a class-action lawsuit for allegedly using the pirated "Books3" dataset to train its SlimLM AI model. Learn more ...