Most mergers are bad ideas: just ask Carly Fiorina, whose disastrous decision to buy Compaq, when she was the CEO of Hewlett-Packard, more or less ensured that she would be remembered, in Jeffrey ...

The Marriott International brand has become the largest hotel chain in the world, after its $13 billion acquisition of Starwood Hotels and Resorts Worldwide closed on Friday morning. The new deal ...

Delta Air Lines and Starwood Hotels and Resorts Worldwide are linking their loyalty initiatives in Crossover Rewards program. Beginning March 1, travelers enrolled in the two loyalty programs no ...

When Marriott acquired Starwood Preferred Guest, it merged three separate loyalty programs — SPG, Ritz-Carlton Rewards and Marriott Rewards — into Marriott Bonvoy, becoming a massive rewards program ...

Uber likes to promote its service as an easy way to get from point A to point B with a smartphone. Now the company wants to reward you for making one of those points a hotel. The ride-hailing service ...

Starwood Passport Promotion, co-ordinated by DM agency the Hyper Hyper Company, has been tailored to build awareness as well as loyalty for all the brands the hotel company operates in the Greater ...

Simon Property Group SPG recently launched a new loyalty program called Simon+. This program is designed to reward omnichannel shoppers when they make purchases at Simon Malls and Premium Outlets and ...