Study shows enterprises achieved $21.4 million in value over 3 years, $3.2 million in annual savings, and payback in under six months Zeta Global (NYSE: ZETA), the AI Marketing Cloud, today announced ...

A comprehensive analysis of UK media effectiveness reveals that audio advertising sizeably outperforms other channels in return on investment, reinforcing similar findings from recent US radio ...

Pinterest shows steady user growth and mid-teens revenue expansion, outperforming peers during downturns, driven by intent-based engagement and high ROI ad conversions, particularly in performance and ...

Faced with tight marketing budgets, small game publishers must maximise their return on advertising investment (ROIA) – and that's doubly true for indie developers, who might not have a marketing ...

Even as President Donald Trump directed the FDA in early September to begin cracking down on direct-to-consumer pharmaceutical advertising, spending on TV drug ads still ratcheted up compared to the ...