Progressive created a strange and mythical-looking creature for a new campaign to sell motorcycle insurance: the "Motaur." The brand is banking on creating enough intrigue that the positioning and ...

The marketers at Progressive are not afraid to take chances. Adweek breaks down a new campaign, launching Monday, May 6, from the Mayfield Village-based insurance giant that features a character known ...

Consumers continue to love Flo (she’s not the maid!) because Progressive knows how to mix it up with other characters, according to CMO Jeff Charney. The insurance company is introducing “Motaur,” who ...

Jeff Charney would hold the main character of his company's car-insurance advertising up against any of the main foes in his industry. When it comes to recognition, awareness and effectiveness, "Flo," ...

The man who brought several notable characters to life in Progressive Insurance commercials — including Flo, Dr. Rick and Motaur — is retiring. Jeff Charney is retiring as chief marketing officer of ...

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