You can use product positioning to influence what a consumer thinks of your product or brand. The resulting consumer mental image has an impact on purchasing decisions. Your product positioning has to ...

"Positioning" is a marketing term that relates to how marketers attempt to create a visual image or a type of identity for a product or brand. Perceptual product positioning involves marketers ...

In Destroy the Competition With Positioning Strategy, I provided five key product positioning principles and Toyota's Lexus brand as an example that used most of them. Although I view product ...

Striving to be unique is an age-old strategy for gaining advantage. Ideas, people, objects and products that are considered unique transcend clichés. As a result, they gain widespread approval and ...

LONDON--(BUSINESS WIRE)--A well-known market intelligence company, Infiniti Research, has announced the completion of their recent article on common mistakes to avoid in your product positioning ...

Industry and market transformations have dramatically altered when and how products should be positioned for launch, writes Stan Bernard. Unbeknownst to Lilly and Daichii Sankyo, BMS had assembled a ...

It’s human nature to automatically classify things in relation to other, similar things: political candidates, cars, colas, even dates (who you naturally compare to everyone else you’ve dated, right?) ...

When Arielle Jackson started to develop the marketing and communications plan around Cover (the Android app quickly snapped up by Twitter), she brought a lot of firepower to the job. During her nearly ...

Getting product and marketing teams on the same page is critical for a company's success. When they're not aligned, things can get messy: People misunderstand each other, resources get wasted, ...

Product branding is a crucial and challenging task for creating a unique product identity in the competitive market. As a tech founder, you must invest in product branding early to reduce the product ...