Product packaging is more than just a practical choice—it plays a critical role in shaping customers’ perception and memory of the product and the business behind it. Carefully chosen, smart packaging ...

In a step to reduce plastic waste, the Kraft Heinz Company is shaking up its packaging with the removal of the iconic Shake ‘N Bake “shaker” bag. The packaging change, which affects all 11 Shake ‘N ...

Packaging shapes consumers’ split-second decisions by conveying quality, usability, brand values and sustainability while protecting the product.

We know that how beauty products are packaged matters greatly from a sustainability perspective with recycling but the jars, tubes, and bottles that they're housed in are also important for protecting ...

Two product recalls have been issued after consumer safety officials warned that they violated child-resistant packaging ...