"Personalized" by Mark Abraham and David Edelman is a crucial read for CMOs and all other C-suite leaders aiming to integrate AI into their customer experience, as well as CDAOs and CIOs who want to ...

Today's connected customers expect a personalized experience when using a call center to resolve their contact reason on the first contact. Furthermore, SQM Group's research shows that "76% of ...

Creating a personalized customer experience is the key to forging lasting relationships with clients and driving success. As markets and customer expectations continue to evolve, business developers ...

There are cars that convince you logically, and others that connect with you emotionally. The Lexus LC 500 Titanium clearly ...

Opinions expressed by Entrepreneur contributors are their own. Customer needs evolve at a breakneck pace in the digital world. When the pandemic pushed companies to complete their digital ...

Our daily routines are digitized in all aspects - from cooking and cleaning to finding the best restaurants and planning vacations. There's no denying that technology makes life easier, but in the ...

2022 was the year of getting customers back into restaurants, and it served as a swift reversal of the previous year’s theme of online ordering from your couch as you binge Netflix. Now, as we head ...

Customers crave brands and products that understand their needs and are made just for them. Investing in personalization efforts can pay off big for brands and drive revenue growth of 10-30%. An ...

Valerie Reich, vice president of healthcare strategy at Hero Digital, a customer engagement and process optimization firm, believes three primary changes will occur in the healthcare industry this ...

TROY, Mich.--(BUSINESS WIRE)--As expectations for the wealth management client experience continue to evolve from being more transaction- and product-driven to a more bespoke engagement, digital apps ...

Sports wagering is currently legal or poised to go legal in about 29 states across the U.S. Maine and Florida represent the two most recent states to permit sports betting. The growth of sports ...

Gifting should feel joyful, meaningful, and effortless. Too often, it becomes stressful and rushed. Prezzee changes that experience completely. It transforms digital gifting into something emotional ...