Many moons ago, I decided that I would try a newfangled (at the time) thing called “pay-per-click” advertising. It sounded great, especially given that I had just been burned by mass media advertising ...

Pay-per-click is a tempting proposition for companies that want to get the best bang for their advertising buck because they assume they are paying for results. The problem with this advertising model ...

CPC (cost per click) is a common term used in paid advertising. It is also sometimes referred to as “pay-per-click.” This comprehensive guide will dive into the basics of CPC, why it’s important, and ...

For e-commerce stores, effective pay-per-click management is the key to making ads profitable and staying competitive. Over the years, I've helped e-commerce brands of all sizes run successful PPC ...

Google has agreed to pay $100 million to settle claims that it overcharged some pay-per-click advertisers by allegedly failing to honor their requests to limit ads geographically, and allegedly ...

It’s impossible to discuss modern marketing without talking about the latest trends and the increased use of artificial intelligence. Today, A.I. is changing the paid advertising realm while ...

While retail sales may currently be bouncing back at a rate faster than predicted — increasing by 1.2% between January and February of 2023 — they are still some way behind the comparative period of ...