How do we measure the success of a project? It’s a simple question, but the answer will have a profound impact on product planning. Usually, the responses fall into two categories: outputs and ...

For too long, governance has been reduced to the production of paperwork, compliance checklists and board reports. Many boards take comfort in approving strategies, signing off policies and publishing ...

It’s all too easy to get caught in the web of metrics, algorithm updates, and new SERP features. But what if we’re chasing shadows? The real purpose and benefit of SEO isn’t just increasing pageviews ...

At a recent industry event I caught myself remarking that as an industry – operating frequently at the speed of light to meet the business needs of clients, ourselves and our people – we sometimes ...

What’s the difference between outputs and outcomes? Some think the question is merely semantic, or that the difference is simple: outputs are extrinsic and outcomes intrinsic. I think otherwise; the ...

Aside from that old story about people wanting horse carriages instead of cars, the move-fast-and-break-things motto is probably the biggest cliché among tech startups. However, in the past years, ...