As German car brand BMW kick-starts a new chapter of mobility, it reveals an inspiring campaign that underlines the importance of going against the grain and doing something new through the lens of ...

Neue Galerie New York is a must-see destination for art lovers and history enthusiasts alike. This museum is dedicated to early 20th-century German and Austrian art and design, and it features an ...

“The Neue Klasse is much more than just a car or a specific concept,” BMW chairman Oliver Zipse says. “It is redefining the BMW brand—and, at the same time, will be more BMW than ever.” Bear that in ...

Located on the Upper East Side, the Neue Galerie is part of New York City’s Museum Mile, a section of Fifth Avenue with nine museums between 82nd and 110th streets. Neue Galerie, which opened on ...

BMW last used the Neue Klasse (German for ‘New Class’) designation for a series of new models it launched between 1962 and 1977. These models saved the company from bankruptcy, redefined it and ...

The iX3 is the first of BMW’s digitally enhanced “Neue Klasse” family, which the company says will grow to as many as 40 new or refreshed vehicles across powertrains globally in two years. The iX3 ...

This is, without a shadow of a doubt, the most important BMW for at least a decade. The new BMW iX3 isn’t just a new generation of an electric SUV – it’s the first production result of its huge, ...