Minimalist packaging has steadily gained prominence in recent years, but dismissing it as a fleeting trend underestimates its deeper significance. It is not merely an aesthetic choice; rather, it ...

Packaging design is a fine art form, allowing you to show, not tell, your audience what to believe. A bright, garish-patterned candy wrapper evokes the spirit of childhood delight, while a minimalist ...

(THE CONVERSATION) — For decades, marketers of consumer goods designed highly adorned packages, deploying bold colors, snazzy text, cartoons, and illustrations to seize the attention of shoppers.

In an ironic twist, consumer desire for cleaner nutrition labels is extending to their preferences for minimalist packaging that is free-from the certification logos and claims that call attention to ...

Packaging is one of these things that people don’t really care too much about until it changes. Introduce a different font, a fresh colour, or a new shape, and suddenly customers who never gave the ...

It feels like we’ve reached a point of no return with all the new skin care brands out there. In the last nine months, more than 18 celebrities have launched their own skin care lines — and that’s not ...

The cosmetic packaging industry is evolving at lightning speed. That’s because customers make their decisions in seconds.