Young Yuh's skin care and makeup routine usually takes 35 minutes: cleanser, toner, some type of serum, moisturizer, sunscreen, primer, concealer, contour, blush and eyeliner. For many straight men ...

Forbes contributors publish independent expert analyses and insights. Dahvi Shira is an LA-based reporter who covers beauty and lifestyle. A gateway to entry? Apparently nail polish. Two different ...

It would be too easy to hold Gen Z’s gender-fluid zeitgeist responsible for the advent of men’s makeup. Alas, it is not their untouchable Western woke-ness that birthed a personal care market ...

Whether it's a rainy day, you’re feeling a little under the weather, or leaving your house just holds no interest to you, there are plenty of ways to fill your alone time. Rather than just scrolling ...

There are those who plan their costumes months in advance to celebrate All Hallows Eve, and then others who keep it simple, but want to be just the right amount of extra for an Instagram-worthy selfie ...

Devir Kahan woke up the morning of his wedding, looked in the mirror and found three angry red spots on his face. He thought about asking a makeup artist for help covering the blemishes, but the ...