MAGNA Global, the strategic investment arm of Interpublic Group, revealed Wednesday it would shift $250 million from its TV budget into Google Preferred over a three-year period, making it the latest ...

What seemed like a strong possibility as Interpublic began to restructure its Magna Global unit several months ago is now a reality. Long-time, well-respected media buyer Larry Blasius has left the ...

CANNES, FRANCE — “Stronger-than-expected” spending across the first half of 2024 has led MAGNA to upwardly adjust its 2024 global ad forecast. But, is digital driving the growth — and at the expense ...

To tweet this news, copy and paste: @MAGNAGLOBAL releases global #programmatic #advertising forecast http://ipgmedia.co/GWYBWc Global #programmatic buying to triple ...

Magna Global is on a winning spree, the Agency has signed on several international and local brands including; Honda, Baskin Robbins, Tiger Properties and Intertel Electronics in the last couple of ...