In my article “Life Insurance Policy Themes for 2023,” I suggested a tweak in what I called the “discourse” among agents and others in the life insurance business. The tweak was to talk less about why ...

It’s the most difficult common objection to overcome for most life insurance agents, especially those who are new or part-time to the business. It might even be worse than “I’m not interested.” At ...

Anyone connected to the life insurance industry knows that the number are Americans covered by life insurance has steadily declined for decades. The reasons behind that decline generated some sharp ...

Learn effective strategies to sell life insurance online, generate quality leads, and increase sales. Optimize your website ...

While Life Insurance Awareness Month (September), may be ending, that doesn’t mean this sometimes misunderstood financial planning resource is any less important. In fact, this multifaceted financial ...

Primerica operates as a life insurance company but also excels in financial product distribution, leveraging a low-capital, high-margin business model. The company focuses on underserved middle-income ...