Ask a law firm leader how they standout in the elite market, you might be met with a choreography of dazzling words. "We're differentiating." "We're a disruptor"; "We're nimble." So often are these ...

Making sure that your spark of genius has the substance to support every element of a well thought through contact strategy separates the pretty amazing (instantly impactful piece of creative) from ...

Variety is the spice of life. But there is something innate within us all that seems to oppose this principle. Call it a function of the reptilian brain, or simply a subconscious bias, but the fact of ...

Big Law leaders have been increasingly accenting 'differentiation' and 'disruption'. But as firms shoot for the $3 billion threshold, these terms are becoming harder to define and justify, writes The ...