The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds ...

Even your Legos are going through a technological revolution. The toy company unveiled its “most significant evolution” in 50 ...

At first blush, Lego’s newest toy seems like the same brick-building fun you know and love. You follow the instructions and build a cute little box to carry around a Lego figurine. But then, things ...

Gone are the days when Lego’s brick-like toys were reserved for kids alone. Now, adults are just as enthusiastic collectors of the Danish company’s colorful brick sets—and Lego is banking on them to ...

From the skies above Billund, Denmark, you can guess which famous toy company calls this town home. And inside this life-size Lego building, it's Lego heaven. Just about anything imaginable is ...

The toy industry is headed for its second consecutive annual sales decline, but it’s got one thing propping it up: colorful, interlocking plastic bricks. At a time when toy companies are struggling to ...

Lego is breaking sales records as the overall toy industry struggles to break even. The Danish toy brickmaker, which enjoys a cult following among adults and kids alike, turned in record sales and ...