Was Led Zeppelin about to commit a career-ending mistake with its fourth album? Fifty years and over 30 million LP sales later, the idea seems laughable. Yet that’s what Atlantic Records warned the ...

Ever on the lookout for new ideas to present Led Zeppelin in a different light, the art-schooled Jimmy Page came up with the idea of an unpronounceable title made up of four distinct symbols, or runes ...

Forbes contributors publish independent expert analyses and insights. Hugh McIntyre covers music, with a focus on the global charts. The release of the Becoming Led Zeppelin documentary pushes several ...

As the man responsible for this century’s greatest guitar riff put it, “Well, I sort of don’t trust anybody who doesn’t like Led Zeppelin.” Well said, Jack White. Led Zeppelin is undeniably one of ...