The holidays are a great time for marketing thanks to one of the greatest business icons in history: Santa Claus. No matter what they call it, Santa Claus, Father Christmas, Saint Nicholas, etc., it ...

"Coca-Cola did not create the legend of Santa Claus." The myth that the many-named gift-bringer of Christmas was invented by a soda brand is so persistent that even Coca-Cola has had to step in to ...

Coca-Cola will be adding cane sugar to its ingredients list after all. “We’re going to be bringing a Coke sweetened with US cane sugar into the market this fall, and I think that will be an enduring ...

This of course comes despite the tariff headwinds faced by many multinational companies with global supply chains. But Coke CEO James Quincy attributed the company’s success in part to the fact that ...