The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Christian Jacobsen “The ...

When agencies align their internal brand values with those of their clients, they unlock the potential for deeper collaboration, more authentic relationships, and better long-term outcomes. The Fast ...

Establishing clear expectations from the outset and consistently delivering superior products and services fosters trust and reliability. Prioritize providing value to clients instead of focusing ...

In the consumer advertising space, a new CMO or procurement’s desire to cut costs often results in the brand reviewing its agency roster every two to three years. But in the pharma space, longevity is ...

I hope you gain some valuable insights for your brand or organization. I’m writing these articles from my point of view, having been on the agency side for nearly two decades. I’m the first to admit ...

As in all walks of life, trust is the most fundamental part of any successful relationship. Agencies and brands must work together to maximize outcomes, as neither is wholly responsible for success.

For many entrepreneurs, hiring an agency — whether it’s a PR agency, a branding agency or a sales training agency — is new ground. I’ve been in your shoes and I’ve worked on both sides; these are my ...