My recent plea for memories of your first bra brought a flood — actually a torrent — of stories. Also, thanks for answering my question: Why are they called “training bras?” What are breasts in ...

Bra, brassiere, over-the-shoulder-boulder holder ... whatever they’re called, at some point parents need to have a talk with their daughter about the garments. How that goes can be tricky. Experts say ...

In 2019, Sun Choe was diagnosed with breast cancer. The following year, she underwent a double mastectomy. The deeply personal and life-shifting experience ended up setting her on somewhat of an ...

Forbes contributors publish independent expert analyses and insights. Brin is a Toronto-based contributor who covers physical retail. Jan 05, 2023, 08:30am EST Jan 06, 2023, 09:32am EST This article ...

Bra shopping is one of the most important tasks of any teenager's life. For countless young people, it’s a rite of passage, marking their official journey into adulthood. Knixteen, the teen-specific ...

At this point in the bra world, everyone’s probably heard online retailer ThirdLove’s inescapable pitch involving half-sizes, comfort and figure inclusivity (their bras go up to the equivalent of a ...

Aerie is changing the way we shop for bras! Aly Raisman has never been shy about discussing her own body image issues — even when posing nude for Sports Illustrated and speaking candidly about ...

You better bra-lieve it. Whether you’re spilling out, straps are slipping down or feeling the band cutting off your circulation, many know the feeling of wearing an ill-fitting bra. However, Bendon ...

Finding an everyday bra that’s actually comfortable can feel like an impossible task. PEOPLE’s testers have found wireless bras to be unmatched in comfort and versatility — but that doesn’t mean they ...