An app, short for "application," is a piece of software developed primarily for use on a phone, tablet, or other mobile, wireless device. If you use an iPhone or iPad, you are using an app every time ...

Forbes contributors publish independent expert analyses and insights. Barry Collins is a tech journalist writing about PCs, Macs and games. Whether deliberately or otherwise, it is possible to hide ...

Apple's new browser-based App Store lets anyone browse, search, and share apps across every platform, no Apple device required. For years, Apple's web domain at "apps.apple.com" served only as a ...

Apple knows that search is the most common way to find and download apps in the App Store. So in 2026, it’s going to inject even more ads into those results. Right now ads appear at the top, pushing ...

Apple will begin using AI technology to power the discovery of apps on the App Store, the company announced at this week’s Worldwide Developers Conference (WWDC 25). In a session focused on updates to ...