Don't get us wrong: We love a natural, neutral-hued or smudged smoky eye look as much as the next. Neutral eyeshadow looks have always been a trend and likely always will be. However, adding a pop of ...

With velvet-effect green eyeshadow, Selena Gomez embraces a sophisticated makeup look that encourages women to dare with ...

Celebrities like Dua Lipa and Miley Cyrus often go all out for their New Year's Eve glam. Here's a guide to recreating eight ...

What’s the best eyeshadow palette? With thousands of eyeshadow palettes, lipsticks and blushes, makeup is a fun and creative way to express your personality. Purchasing an eyeshadow palette can be ...

Baby blue eyeshadow is back with a vengeance, and its return has made my nostalgic Y2K heart skip a few beats. Blue eyeshadow was everything when I was a teenager, in shades ranging from cornflower ...

Discover the latest must-have products and tips to enhance your natural beauty and achieve a fresh, glowing appearance ...

From mastering the basics to fixing the most common mistakes, expert-approved advice to help you get eye makeup right every ...

All products featured on Allure are independently selected by Allure editors. However, when you buy something through our retail links, Condé Nast may earn an affiliate commission. The best eye shadow ...