As if being an event organizer isn’t challenging enough, the COVID-19 pandemic happened. The event management industry is one of the countless other businesses heavily impacted by the global pandemic.

One of the oldest yet most powerful means of reaching out to your target audience is event marketing. But, unlike digital marketing, which is the talk of the town these days, events necessitate much ...

Perhaps your gala was a gigantic success. Or maybe you’re seriously reconsidering whether you should attempt one again. Whatever the case, a thorough review and critique can help you decide how to ...