In today’s fast-paced, ever-changing market, traditional promotional pricing — often planned in advance using historical data ...

Pricing is tricky for business owners. You want to receive optimal revenue for your products or services, but you don’t want to price yourself out of the market. Today, companies have much more ...

Forbes contributors publish independent expert analyses and insights. Dynamic pricing, once limited to airlines and hotels, has now spread across industries like retail, ride-sharing, entertainment, ...

For decades, travelers whispered about the magic of same‑day flights, while snagging deeply discounted tickets at the airport ...

Burc Tanir is the CEO of Prisync, a pricing optimization software company helping e-commerce businesses apply smart data-driven pricing. For small businesses, Black Friday and Cyber Monday (BFCM) ...

(NerdWallet) — If it feels like prices are on a roller coaster ride during the holidays, you’re not imagining things. Strategies such as dynamic pricing and surge pricing mean that prices may change ...

From Wendy's to Walmart, big companies are testing new pricing strategies they say will give you discounts. But that might not be the full story.