Lego says its new tech-enabled products are its "most revolutionary innovation" since it launched its mini-figurines in 1978.
With a Smart Brick, Lego creations can come to life. A car could make engine sounds until it crashes, or Darth Vader could ...
Debuting at CES, LEGO’s Smart Brick blends physical toys with subtle tech to create a more responsive play world.
Lego and Lucasfilm turned the Las Vegas landmark into the Death Star, letting visitors get into a full-size Lego X-Wing to ...
The Lego Group confirmed major changes since 1978 with its latest announcement of intelligent bricks marking a new era of ...
The Smart Brick was revealed at CES 2026, and shown to power lights, sounds, and interactive features on an upcoming Star ...
The event, covering more than 35,000 square feet, will be made up of 2 million LEGO bricks. More than 13,000 LEGO minifigures ...