DCM commissioned Differentology to engage focus groups, deliver a survey of 1,000 Brits aged between 16-34 and study the effectiveness of its ads to determine the performance of, and sentiment around, ...
BAFTA and DCM (Digital Cinema Media) have teamed up with award-winning actress Susan Wokoma to create a national cinema advertising campaign that promotes and celebrates the art of storytelling in ...
The study of 1,200 people compared the effectiveness of ads in the cinema to those on TV. It found that viewers were twice as likely to recall an ad on the big screen than at home on TV. When shown an ...
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