Click-through rate (CTR) is a cornerstone metric of PPC marketing. Calculated as the percentage of people who click on an ad after seeing it, CTR is often treated as a key performance indicator (KPI), ...

“CTR Non Manipulation was built to separate real engagement from manufactured activity,” said Chris Maddaloni, founder of Get ...

It’s a discipline that’s been around for a while, yet many people still aren’t clear on how performance marketing really works. Do you know your CTR from your PPC? In a fast-moving discipline full of ...

Many PPC advertisers obsess over click-through rates, using them as a quick measure of ad performance. But CTR alone doesn’t tell the whole story – what matters most is what happens after the click.

In February, we covered how Google's AI Overviews really hurt the click-through rate of the search results and paid ads. Well, several more recent studies have come out that back up this data. Danny ...

Research by Marin Software has found that there is a 37% higher click through rate (CTR) on paid search ads from tablets compared to desktops, despite only 2% of paid search spend being directed at ...

According to a new report from Marin Software, Google's Product Listing Ads (PLA) are winning in the paid search results with PLA click-through rates (CTR) remaining higher than standard text ads ...

Users are less likely to click on search result links when an AI-generated summary is presented, according to new data from Pew Research Centre. According to the report, which surveyed 900 US adults ...