Legendary ad person Bill Bernbach once said, “If your advertising goes unnoticed, everything else is academic.” It’s not an understatement to say that managing higher ed brands has become increasingly ...
From global sports brands and beauty majors to FMCG giants and tech players, several high-visibility campaigns found ...
By fusing behavioral data, real-time analytics and generative AI, the industry is entering a new era: attention hacking at ...
Campaign Middle East on MSN
Creativity: The reason anyone bothered to buy a ticket in the first place
Aunindo Sen makes the case for ‘gloriously unreasonable’ creativity that is illogical, but somehow makes perfect sense in ...
Bernard May is the CEO of National Positions, a 5-time Inc. 500 company, award-winning marketing agency and Google Premier Partner. As marketers and brands around the world start gearing up for 2023, ...
In a digital – first world, print advertising found a steady footing in 2025. Brands across categories used newspapers to experiment with format and visual story-telling, proving that print still has ...
When it came to this year’s Super Bowl, Madison Avenue appeared to have hard marching orders: “Insert celebrity here.” Ben Affleck, Bradley Cooper, Will Ferrell and Anna Faris were among the dozens of ...
How film influences advertising is a classic industry conversation that tends to evoke either enthusiastic discussion of directing heroes or waves of nostalgia for childhood cinematic moments. But ...
Insurance may not be the most exciting topic. But insurance companies have created a competitive space where selling the promise of security is delivered through creative, memorable advertising ...
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