Outbound links are commonly thought of as a nuisance. They supposedly drain your PageRank so some publishers minimize outbound links. Others feel it’s important to link out to an authoritative .edu ...

Create content people can’t resist linking to. Learn what link bait is, why it works, and how to craft assets that attract backlinks and drive traffic. Link bait content helps you earn backlinks ...

In 2023, Google’s Gary Illyes stated that links are no longer the third most important Google ranking factor. Was he lying? A recent study by Internet Marketing Ninjas showed that over 96% of websites ...

A practical comparison of five backlink platforms to scale link building in 2026, covering pricing models, link types, and ...

We all know that links are a huge part of SEO. They’re like an underground currency that only nerds and marketing wonks exchange. Anyone who has tried to build links at scale knows why they’re so ...

Link generators like Taboola, Outbrain and Disqus are popular among publishers because they provide easy pay-per-click money—the publication receives payment each time a reader clicks to one of the ...

One of the hallmarks of my SEO philosophy is that a strong backlink profile is absolutely required for a site to perform well. Not only do backlinks earn a website higher organic search rankings, but ...

There are two types of links you can create in Cascade: internal and external. Adding links is one of the most common tasks in Cascade. Adding links is a common task in Cascade, allowing you to link ...

Timothy Carter is the CFO of DEV.co and SEO.co. Tim & his teams specialize in custom software development, web design and digital marketing. Backlink building is, without question, the most ...

When you need to write an outreach email, give these subject lines a try to increase the number of conversations with potential link targets. Next time you sit down to write an outreach email, give ...

When adding text-based links within a webpage, carefully choose which words to hyperlink. The general rule of thumb is to always link keywords. Linking keywords will: help improve search engine ...