The toothpaste brand Colgate introduced a new logo a few years ago, adding a smile to its traditional wordmark. But something was missing from the design: teeth. The brand is now putting that right in ...

Colgate's sponsorship in this year's Big Brother Naija no-loose-guard show in Nigeria was an impactful experience for not only the brand but the housemates and also the audience. From the moment the ...

Does a logo need to get overhauled every so often to show the brand has a fresh identity? Or should it stay mostly the same to maintain consistency? The answer seems to be that it depends on the brand ...