Picture your favorite chocolate treat. The brand, the packaging–and sometimes the shape of it–will no doubt come to mind. This is the idea behind trademarks: that consumers can easily identify ...

In an ever-expanding dynamic world of the footwear industry, what brands often lack is the ability to provide unique and creative products to customers. With their limited products, repetitive and ...

The classic look of the beloved Hershey’s milk chocolate bars familiar to over three generations of chocoholics worldwide will soon see a change -- albeit temporarily. In a bow to digital pop culture, ...

A chocolate bar featuring the Door County peninsula was the very first product Kara VanderLeest created for her business, DC Chocolate Design. It has also become one of her bestsellers, particularly ...