“As we get older, adding a bit of lightness, especially around the face, tends to look the most youthful,” says Ruiz. “Soft brightness can lift your features, soften lines, and create dimension. Going ...

It’s no secret that as we age, our hair undergoes a series of unique changes. From graying strands to changes in texture, the constant transformation can leave us reaching for our stylist more than ...

Color theory is one of the most useful tools in art and design, and you might have even used it when applying makeup—like bringing out the color of your eyes with an opposing hue) The concept can also ...

PureWow Editors select every item that appears on this page,, and the company may earn compensation through affiliate links within the story You can learn more about that process here. Yahoo Inc. may ...

The hair colors set to dominate 2026 blend modern style with natural appeal, offering versatile options that complement ...

Learn how you can refresh your gray hair with a personality-filled hair color that's both modern and elegantly suited for women over 70.

When it comes to hair color trends, creamy, “your-hair-but-better” shades are leading the way. “I’m loving rich chocolate ...

All products featured on Allure are independently selected by Allure editors. However, when you buy something through our retail links, Condé Nast may earn an affiliate commission. Long before ...

Your skin's undertones dictate which colors look best on you. Here, fashion stylists share how to find your specific ...

The best shampoos for dry hair cleanse strands without stripping and leave them brittle. Here are our favorites from Davines, ...

Emery's current favorite eyebrow product is the Eye Embrace Micro Tip Eyebrow Pencil, which she uses in the shade Flora, a ...

At the core of Japanese haircare is a philosophy that treats the scalp like skin. Celebrity hairstylist Sky Kim explains, ...