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Glenn Martens has transformed Diesel, and a big part of its reinvention comes down to the brand’s ability to tap into the ongoing obsession with all things Y2K. Take Diesel’s 1DR bag, for example, ...

Front and center of Gen Z’s Y2K obsession is Italian brand, Diesel. With the appointment of Glenn Martens as creative director in 2020, the new visionary has revived the brand by implementing on-trend ...