BMW M has introduced a suite of sporty new in-car apps aimed at expanding the digital experience for M customers. The apps are available globally as part of the BMW Digital Premium Package on the new ...

Automakers are constantly looking for new ways to engage drivers to make the in-car experience more enjoyable and intuitive. To that end, BMW has developed a fully digital gauge cluster system called ...

We're now in the mid-2020s, so even the “ultimate driving machines” have become increasingly software-defined. And for those ...

Now in its fourth generation, the Snapdragon Cockpit is an in-car technology platform aimed at meeting the evolving needs of car buyers by providing advanced graphics, multimedia, and artificial ...

BMW steps up development of intelligent cockpit solutions. BMW announced this week it has strengthened its partnership with China’s Alibaba group after it signed an agreement to integrate the tech ...

BMW AG announced it has strengthened its partnership with Chinese technology technology giant Huawei Technologies Company by agreeing to develop an on-board digital platform based on Huawei’s Harmony ...