Advertising is about reaching the right person at the right place at the right time. Contextual targeting is commonly used to find the “right place.” Yet, earlier this year, this fundamental feature ...

NEW YORK — AdsWizz and Nielsen have agreed to the renewal and extension of an agreement that provides data activation and audience targeting capabilities within AdsWizz’s full-stack audio advertising ...

Looking to improve your PPC lead generation efforts? Consider laser-focusing on the customers ready to buy from you right now – your competitor’s unhappiest clients. This article reveals actionable ...

The audience list reduction to 100 users makes it easier for advertisers of all sizes to use remarketing and customer list.

In an increasingly data-driven advertising world, getting your ads in front of the right people can make all the difference. One powerful way to achieve that is through audience layering in Google Ads ...

Just because the industry is dealing with signal loss doesn’t mean media planners aren’t still being deluged by billions of data points across the web. To help manpower-strapped agencies free up time ...

Google added a new promotion targeting option to Google Merchant Center for audience targeting. The option is labeled "preferred audience" and is available when setting up a promotion. This promotion ...

NumberEight, a global leader in privacy-first, ID-less data solutions, today (May 8th, 2025) announced a strategic partnership with Odeeo, the leading in-game audio platform. This collaboration ...

Google quietly expanded availability of Audience Signal Targeting for App campaigns, a feature previously only available for Performance Max campaigns. While Google hasn’t made an official ...

Starting Feb. 29, marketers will no longer be able to use LinkedIn’s “Lookalike Audiences” as an ad-targeting option. While the business-to-business social-media platform changes how marketers are ...

In today’s rapidly evolving healthcare landscape, developing strong core brand strategies is crucial for successful marketing campaigns within the healthcare and med-tech industries. The diverse group ...