To live by the mantra, “If you build it, they will come,†is a dangerous gamble in the app world. With over 2 million apps in the app stores, competition is fierce–over half of all apps aren’t able ...

Whether your key conversion point is when a user registers, completes a profile, signs up for a subscription or reserves a seat, it’s increasingly critical for mobile marketers to look beyond the ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More This sponsored post is produced by Localytics. As much as marketers may ...

Researchers are developing a smartphone app that, with the help of a simple paper funnel, might help parents detect fluid buildup in a child's ear – one symptom of an ear infection. The app is still ...

Apple is said to be quietly buying Google search ads for high-value apps on the App Store — and some developers are concerned that it's hurting their revenue. Multiple app publishers have told Forbes ...

Several phone apps are sending sensitive user data, including health information, to Facebook Inc. without users’ consent, according to a report by the Wall Street Journal. An analytics tool called ...

Researchers are developing a smartphone app that, with the help of a simple paper funnel, might help parents detect fluid buildup in a child's ear — one symptom of an ear infection. The app is still ...

Researchers have developed a smartphone app that can help diagnose an ear infection. Parents will be able to use it at home, pending further tests and Food and Drug Administration approval. Most ...