Amazon thinks it can do more for TV advertisers than traditional TV. The digital giant is preparing to meet with marketers ...

The ad-supported tier of Amazon’s streaming service Prime Video now reaches more than 315 million monthly active users, the company disclosed during a conference this week. The data point was revealed ...

Amazon’s (AMZN) Prime Video recently surpassed 315 million monthly ad-supported viewers worldwide. The milestone, announced at the company’s annual unBoxed event in Nashville, marks a significant jump ...

Amazon has reorganized the ways that advertisers access its ecosystem. On Tuesday, the company introduced a unified Campaign Manager that combines Amazon DSP and Ads Console into one media-buying tool ...

What a difference a year makes: In Q3 2024, Amazon saw its third straight quarter of decelerating ad sales growth and used its 2024 UnBoxed conference to announce small-scale changes to its various ad ...

But perhaps the biggest annoyance for streaming viewers happens when ads are ear-splittingly loud — a problem that used to crop up on conventional TV. That happens when streaming services fail to ...

The streaming services that are replacing traditional TV are often ad-free. That leaves longtime TV advertisers in a pickle.

Advertisers and analysts lay out where Amazon's headed next and the risks to its growth.

Amazon has introduced location-based interactive video advertising to Prime Video, giving advertisers the ability to reach consumers in local and rural areas across the United States. Local ...

Amazon Ads, the company’s demand-side ad tech business, hosts its annual industry show, called unBoxed, in Nashville this week. The event can be boiled down to one word: simplicity. Some version of ...

Spotify competes directly with Amazon Music for subscribers and ad dollars — but now Spotify is teaming up with a different division of the ecommerce giant in an effort to amp up programmatic ...

Historically speaking, Amazon does not have a reputation for playing nice with local businesses – not as a competitor in the retail landscape, at least. But as a seller of ad inventory? That offers up ...