Apple hops on the ASMR trend with its latest series of shot on iPhone ads, created to help you relax no matter where you are. ASMR — short for autonomous sensory meridian response — is the experience ...

Some people get their kicks from drink, some from drugs. But the most enlightened among us understand there’s nothing as intoxicating as the heady pleasure of someone’s bacteria-laden mouth coming up ...

Cardi B is just as online as you, if not more so. During an interview with Charlie Sloth on BBC Radio last month, the "Bodak Yellow" rapper revealed her familiarity with autonomous sensory meridian ...

Forbes contributors publish independent expert analyses and insights. Mark Travers writes about the world of psychology. Have you ever heard or saw something that left your body tingling? A gentle ...

Leander's got a new addiction that might be even stronger than the Apple Watch. Photo: Jim Merithew/Cult of Mac You know something’s up at Cult of Mac headquarters when you see Leander sitting with ...

It was time to prepare my body for a peaceful, relaxing sleep. So said the voice, in a lilting British accent that barely registered above a whisper. “Notice how soft your pillow feels against your ...

Autonomous sensory meridian response (ASMR) has become a new craze in the social media age, though the practice has been around for much longer. Many YouTube channels and apps are now dedicated to ...

Common ASMR triggers include whispering, hair play, and ear brushing. Not all people experience a positive response or any response to these triggers, though. ASMR, or autonomous sensory meridian ...

What do the sounds of whispered affirmations, page-turning, and tapping fingernails have in common? What about the sight of slow hand movements, soap being gently cut to pieces, and hair being brushed ...